Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital ...

CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

NBCUniversal has unveiled a set of tech-fueled advertising initiatives in the runup to CES in Las Vegas and a milestone year ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...

Convenience-store e-commerce delivery platform Vroom Delivery has formed a new partnership with grocery technology company Instacart to bring Instacart Carrot Ads to Vroom Delivery’s network of 3,500 ...

AppLovin’s Q4 revenue reached $1.37 billion, growing 44% year-over-year, with total adjusted EBITDA margins holding strong at around 62%. The core Advertising segment delivered $999 million in revenue ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. A lot of schadenfreude has floated around the recent U.S.

Google is once again facing the possibility of a forced breakup as closely-watched hearings on how to tackle its monopoly over digital advertising technology kicked off in Virginia federal court on ...

The Justice Department gets a second chance to force a breakup of Alphabet Inc.’s Google on Monday as it heads to court before the Virginia federal judge who ruled the search giant illegally ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...