Our research, published in Science Advances, shows that simple headlines significantly increase article engagement and clicks compared with headlines that use complex language. In our research, ...

In an era when people trust news less than ever, how can journalists break through and attract the attention of average people to provide information about their communities, the nation and the world?

It’s a question that has hounded us all: What are the consequences of erudite vernacular used irrespective of necessity? OK, not really. That’s the ironic title of an academic paper published in 2005 ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...